Keep in mind that short or long videos have different goals and engagement rates. Read our guide to learn more about Instagram video types so you can create the right format for your brand and audience. "I'm a big fan of Instagram. It has so many different options. We have Reels. We have posts with stories, highlights and guides, and we can also do live videos.
So it’s more valuable than TikTok. “-Zack O’Rourke, Founder and Director, Media australia number dataset Calendar Template ↗ Generate great content ideas ↗ Plan and schedule events ahead of time ↗ Leverage key dates and trends ↗ Promote influencer or creator partnerships Get my free calendar What are the 4 video types for Instagram? According to O’Rourke, platform-specific content will be a big thing. “You’re on Tiktok The content you post on Instagram should look a little different than the content you post on Instagram because you want to give people a reason to follow you on multiple platforms.
I always publish different content on each platform, and while this means I publish less content on each platform, the content is designed for that platform. When posting on Instagram, it’s important to understand the four types of videos you can use and how each can promote your product or service in a different way. 1. Instagram Stories Instagram Stories are short videos of 15 to 60 seconds that disappear after 24 hours. This type of ephemeral content has become a popular way to showcase raw, casual, authentic and quirky content compared to more polished in-feed marketing videos.
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