Case studies that show how your product

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SEO We have finally opened registration to Ranktracker completely free of charge! The first step in creating a content funnel is to identify the different stages of the customer journey. These usually include: Awareness: This is the stage where potential customers become aware of your SaaS product. Consideration: In this stage, potential customers consider whether your product is right for them. Decision stage: In this stage, potential customers are ready to make a purchase. Once you identify the different stages of the customer journey, you can create content that addresses the specific needs and concerns of potential customers at each stage.


For example, you can create Blog posts that provide valuable information and advice for people in the awareness stage. Case studies that show how your product or service has helped other companies in the evaluation phase; and Detailed product descriptions and pricing LOB Directory information for those in the decision stage. Finally, continue creating content to retain your existing customers. SaaS SEO strategy tips to improve business growth Here are a few strategies you can use to improve your SaaS SEO and help your business grow: (Source: Sanketee Kher ) keyword research Start by doing keyword research to understand the terms and phrases people use to search for products or services like yours.




This will help you identify the keywords and phrases you should target in your content. You can use tools like Ranktracker to do keyword research . It also helps you discover SERP feature opportunities where your SaaS business can shine. Keyword research Target long-tail keywords Use long-tail keywords in your content. Long-tail keywords are more specific and less competitive than short-tail keywords, so they can be a great way to target a specific audience and increase your chances of ranking well in search results. Create high quality content Create high-quality, informative content that provides value to your audience. These can be blog posts, e-books, infographics or videos.