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This is not a massive action, but a targeted one, testing a few selected employees with the most suitable characteristics to export the company's voice and image externally, testing the results and correcting possible errors. In any case, Employee Advocacy actions must always be characterized by absolute freedom of action, both in the initial and development phases. No employee should feel forced to be a promoter of the company. Download our guide now to find out which are the most effective trends for growing your business on social media! Evaluation of Employee Advocacy messages and transmission channels There is no single way to manage Employee Advocacy actions, in particular what, when and where. Coordination of these activities, however, is fundamental. They range from traditional systems, on a purely manual basis, such as emails or publications of specific news.
On the intranet, ways through which the company provides all employees or only those photo editing servies chosen as ambassadors with information suitable to be conveyed to the public external. Then there are other means, such as software and digital tools that can entirely manage communications via social media, identifying in time the contents suitable for dissemination on a large scale thanks to brand ambassadors. You might be interested in "Mini revolution in B B social media the new LinkedIn Business Manager will soon be online" In this case, employees are notified by alerts and can in turn plan outings where the company or its brands are discussed. Frequency of dissemination of messages through the planning of an.
Employee Advocacy strategy employee advocacy The Employee Advocacy strategy is called to plan multiple actions over a pre established period of time. It is naturally complex to be able to predict all the communications involving internal ambassadors since some specific activities to be communicated emerge without adequate notice for example a prize received by the company for a specific competition ed. . The important thing is that, barring the unforeseeable, there is a scheduling of messages.
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