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Not only did these backlinks potentially help improve our SEO performance but they also showed that our brand was being mentioned on thousands of websitesall thanks to our original research. Now you may be thinking Is it possible to publish original research on a modest budget The answer is yes here are some cost-effective options for obtaining unique data Survey your email subscribers Survey your audience on Twitter A community with active voting e.g. a bulletin board or

Facebook group  that shares your target audience If finding and publishing original research still seems out of reach try curating your statistics the same way we do with our list of SEO statistics. Youll experience many of the same benefits as publishing original research. Recommended Phone Number List Reading Link Building Case Study How We Built Backlinks to a Statistics Page Ranked  .




Grow with user-generated content  of people believe that user-generated content documents have a strong influence on their purchasing decisions so you should consider incorporating them into your content marketing strategy . Here are some ways to do it Share users photos on social media Share case studies with your email list Share success stories with potential customers Share company or product reviews on your website You can find an example of UGC on our vs page  where we share the results of a popular industry survey Since Ahrefs ranks high in all of these surveys this user-generated content acts like social proof increasing potential customers confidence at a critical stage in the buying process . However this is not the only way to use UGC