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To automatically generate your site name, Google uses the following sources from your website: site name structured data Looking at the following sources Google uses to generate your site name highlights the extreme importance of adding or improving the structured data of your website. Structured data is a format used to organize information on a website. This format can help search engines understand the contents of a page and provide more relevant results to users. Additionally, it triggers knowledge panels, featured snippets, and event snippets, making SERPs more informative. When it comes to this new search results update, Google uses the Website structured data type, specifically the “name” property, to determine the name of the website.
Do take note that the structured data must be displayed on your website’s home page. To learn how to add structured data to your homepage, you can go to SEO Hacker’s guide on how to create structured data. You can also find the technical and content CY Lists guidelines for adding . Favicon’s Expanded Size and Shape As mentioned earlier, the size and shape of the website’s favicons have changed. They’re expanded, which makes it easier for brands or companies to be visible on the search results page. Although a favicon does not have much bearing on SEO, it’s still important for brand recognition and attracting users.
Favicons also let search users easily distinguish your brand from your competitors. Google search results can include your favicon if you have one for your website. However, there are guidelines on how to make your website eligible for a favicon. You can read about the guideline here. This guideline will also show you how to implement favicons and show up properly in SERP. How Is Google’s New SERPs Update Important to SEO Google’s new search results update can directly affect SEO. Title tags and structured data are important elements that help search algorithms understand what your webpage is about.
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