The Best Communication Channels for Business: Year-End Results and Forecasts

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In 2023, the world of mobile communications has seen many exciting changes and innovations that reflect the growth of technology and user needs. More than one leading messenger has improved its functionality and introduced innovations that have significantly affected the way we communicate and transmit information.

For successful development, modern companies need to be aware of the latest market trends and respond flexibly to changes in the information environment. Not paying attention to promising communication channels means losing a significant share of profits. That is why it is important to consider the importance and potential of popular messengers. Today we will tell you which applications are worth choosing in different market segments and what are the advantages of messengers.

Advanced Messenger Marketing Communication Strategies: Benefits in Action
The main advantage of mobile marketing is the possibility of direct dialogue with the interested client. Due to this, the confidence that the message will reach the addressee increases to 100%. Unlike social networks, where organic reach decreases, messengers provide the opportunity for direct communication and instant delivery of information. In addition, setting up and using channels does not require large investments from the business - both financial and time.



1. Simplicity and ease of use
Messengers offer a convenient and simple interface for communicating with clients. They are already known and used in everyday life by millions of people, which makes communication in applications prompt and productive.

2. Low Cost
Advertising and marketing in messengers are cheaper than traditional communication channels, such as TV or radio. This helps companies reduce their mailing costs and get a good return on investment.

3. High efficiency
Thanks to direct dialogue with the client, messenger marketing ensures high conversion. This means that clients can quickly get information, ask questions and make a purchase decision.

4. Personalization and data collection
Messengers allow for deeper and more personalized communication with customers. This allows businesses to offer targeted advertising and information based on each customer’s preferences and behavior. In addition, the platforms provide customer data that can be used to further improve marketing strategies and campaigns.

5. Automation of communication
Many messengers offer functions for automation of communication using chatbots. This allows businesses to minimize human involvement in the correspondence process and provide customers with a quick response to any request.

You can read more about the advantages of sending messages in messengers in the blog . There you can also find out what is important to pay attention to when choosing a communication channel.

Current messengers and communication trends in various business sectors
We suggest you verify the effectiveness of messengers in practice. To do this, just familiarize yourself with the key statistics that we have collected based on the data of our platform's clients.

So, what do different business niches choose today and which messenger do 8 out of 10 companies connect to?

Retail chains, hypermarkets, supermarkets
In this market segment, WABA is very popular, and the reasons are obvious. The messenger supports wide opportunities for brand positioning and two-way communication with users, as well as functionality for sending media files and using buttons.

In addition to WhatsApp, cascading mailings are actively used in the on page seo service trade sector . The communication channel involves sequential sending of notifications in several services, due to which a company can reduce its marketing budget by 3-5 times* and achieve 100% message open rate!



Marketplaces and online stores
In this segment, the main tools for online sales are WhatsApp Business API , SMS and one-time passwords ( OTP Call ). Companies actively use channels to send both advertising and authorization notifications. In the second case - for service traffic - OTP is most often set up: delivery of codes in a call. The channel provides fast and secure user authentication, and the cost of a password is only 55 kopecks!