However, more and more brands decide

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On the so-called brand ambassadors. These are people who establish long-term cooperation with the company. The brand ambassador's task is to promote the brand and its productsservices for a specific period of time or in a more binding way than one-off campaigns. Brand ambassadors are tasked with not only promoting, but also building stronger relationships with the audience. By regularly engaging with brand content, values ​​and strategy, ambassadors form a bond with followers, which can lead to greater brand trust and loyalty. Interestingly, the brand ambassador was not invented by influencer marketing. The idea itself is not new, and companies have been using it for decades. Good eamples include Coca Cola ,


which appropriated the image of Santa Claus, or Davis Milling , employing the charming former slave Nancy Green to become Aunt Jemima, the creator of the famous maple syrup. They mention famous ambassadors, and we must also mention how Marlboro Singapore Mobile Number List broke the spell of "women's" filter cigarettes - their taste praised the male archetype - the Marlboro Man cowboy. D is for dualism, i.e. nano versus mega It would seem that if we persuade a well-known name on the Internet to cooperate and place our products with him, which will reach even millions, we will





surely succeed. And here's a surprise. Influencers are a heterogeneous group and each reaches a different group of recipients, engaging them in a different way. So we have nano-influencers whose number of followers ranges from one thousand to ten thousand. Micro-influencers have between ten and one hundred thousand followers. Apart from them, there are also macro- and mega-influencers - the latter have over a million followers. Knowing the division, the question surely arises in your mind: how to choose an influencer to cooperate withTo put it simply - the smaller and more specialized group that the author working with us reaches, the better the effect and the greater the probability that we will gain another client. influencer marketing in numbers E is for emotions "A brand today is no .