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I agree with some comments that I have read, I consider that Big Data is a double-edged sword, and that it is not always used in the ethical and moral way that large companies should use it. Big Data is becoming increasingly established in the markets. Thanks to Big Data, entities can establish new strategies aimed at their prosumer, as it allows them to know in depth the market in which they operate. Also, as the text said, it offers real-time feedback and therefore an improvement in decision-making. decisions by the entity. Therefore, the main objective of its use, I consider, is first the benefit of the company (getting ahead of market trends and possible emerging business models), improving its resources and reducing costs, which, ultimately, helps them improve the image of the company in front of the consumer, both in innovation and quality.
But currently, the interest of the company as well as the concern Denmark WhatsApp Number Data for social improvement go hand in hand; today, and especially the new generations, there is more awareness of the impact of business activity in the world. Concern for the environment, equality, social responsibility, sustainable economy... more and more commitment is required from large companies to improve their activities. A clear example is found in the world of fashion, large brands are committed to the production of sustainable garments that respect the environment in their manufacturing process, and that also come from sustainable materials.
Therefore, I consider that turning your back on social responsibility is an important risk for the company vis-à-vis the consumer, although it is not always fulfilled in all companies.It is also true that Big Data brings a series of disadvantages, here privacy comes into play, for many users it can be considered a loss of their privacy and they reject this technique. Computer attacks are also a significant risk, so the company must invest more in cybersecurity, which means generating additional costs.
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發表於 2024-3-10 18:08:08
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