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Ever wondered which is the best generative AI tool for writing PR content? I have just finished conducting a series of tests to determine just that and found that the post generated by Bard produced: Slightly better results than a post I had written from scratch. Significantly better results than the post by ChatGPT. Dramatically better results than Claude 2. This article reveals more details about the tests and the result we weren’t expecting but upstaged the three industry-leading chatbots. Testing the best generative AI tool for PR content In August, Katie Delahaye Paine, CEO of Paine Publishing, and I uploaded four posts on successive Fridays to a blog, Facebook, and LinkedIn.
Each post was about our new course designed for PR DB to Data communications professionals who need to improve their metrics and want to use Google Analytics 4 (GA4) to show their value. I wrote the first post from scratch without help from an AI chatbot. on the same topic generated by: GPT-3.5, an AI-powered language model developed by OpenAI. Bard, a collaborative AI tool developed by Google. Claude 2, a next-generation AI assistant based on Anthropic’s research. We used Google’s free Campaign URL Builder tool to add campaign parameters to the URLs in the call to action at the end of each post. This enabled us to objectively measure our custom campaign in GA4 by tracking which PR content generated more new users to a landing page on Paine Publishing’s website.
But while we were analyzing the results of our tests in GA4, we also stumbled across a much bigger surprise that is over 15 times more valuable to PR and communications professionals. Get the daily newsletter search marketers rely on. Business email address Get Search Engine Land in your inbox. See terms. One human-written narrative, three AI-generated posts Before diving into the results, let’s look at how the posts used in the test were generated. The baseline: Human-written content First, I decided that our test needed a baseline.
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發表於 2024-1-29 16:30:39
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