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If you are targeting a popular keyword, the bidding price will skyrocket due to the auction format. In other words, even if an ad is clicked and a product is purchased, there is a risk that you will end up in the red . Finding keywords with low competition can also be said to be a trick for listing ads. For more details, we will explain in detail in the second half of the article , ``3 Tips for Making Listing Ads Effective .'' Keywords with little demand may not be distributed. Ads may not be served for keywords with low search volume (number). This status is displayed for keywords with low search volume and little search history on Google. Important:  traffic increases enough for your ad to appear. (Quote: Google Ads Help "Low search volume" ) So be wary of companies that sell niche products . Avoid choosing keywords that have little relevance to your company and are aimed at delivering ads.


memo You can check the search volume for each keyword using the Google Ads list of phone numbers feature "Keyword Planner." I will explain it later in the article. Differences between listing ads and other methods of attracting customers Many of you may be wondering, "What's the difference between listing ads and other methods of attracting customers?" The difference between listing ads and other methods of attracting customers is explained in the article below. Related article [For beginners] 15 ways to attract customers to your website! Tips for increasing results Here we will explain the often-compared ``display advertising'' and ``SEO,'' focusing on the differences from listing advertising . Listing advertisement display advertising SEO Main purpose Get conversions Expansion of awareness Get conversions Fee form pay per click Pay per click /pay for impressions Free (no ads) Display format Mainly text text/image.



Mainly text Place of publication Top or bottom of search results Advertising space on various websites Middle part of search results (other than listing ads) Time until publication short (real time) short (real time) Long (after being rated by Google) Possibility of being featured at the top expensive expensive low Difference between listing ads and display ads Listing ads are easy to approach the existing demographic and can be expected to gain conversions. What is conversion? To put it simply, a conversion is an outcome on a homepage. Specifically, it refers to ``a state in which the user takes a specific action,'' which is the goal of the homepage. Conversions such as “inquiry” and “application” are often set. Related article What is conversion (CV)? Explanation of meaning, types, how to choose, etc. For example, consider a user whose hobby is fishing.