The product constantly changes depending

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AL startups. The idea is to create a prototype of your idea on a small scale, which we call the Minimum Viable Product, and place it on the market to study its dynamics with the consumer public. In this way, values ​​are generated, both for consumers and investors. Measure From this dynamic interaction with consumers we obtain qualified feedback, which is not a product of theory but of practical experience of the problems that your idea may have when applied in the real world.

It is here that we must define the famous KPIs , to have a reference of our Iran WhatsApp Number Data growth: subscriptions, conversions, etc. In the case of Facebook, the metric that seduced investors was the dwell time , which is a value for the market since it means space for advertising. Learn Why hire a market study if you can study it in practice at a lower cost? That would be the Lean concept, instead of carrying out a study of your consumers' behavior, which would require energy, time and money, we obtain real information, much more accurate and relevant. Precisely, launching your product on a small scale to improve it is market research.





Repeat And we put all this together in what are called interactive cycles, small repetitions that add value to the process and perfect it. The product constantly changes depending on the user without losing its original identity and with each problem it is strengthened and improved. Netflix and the Lean Startup method And finally, I want to talk about Netflix , which with its example helped create the Lean Startup method. This company emerged in with a simple idea: improve the movie rental experience. At that time the DVD was emerging, which was fundamental for the idea: Instead of having to go to a rental location, the user would choose online what they wanted to see and would receive it by mail at home and could return it by the sa