However, they are missing in the header area and on many subpages

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List everything that is special about your company and what you offer. Later you can sift through and select the most relevant and convincing arguments. 3. Think about what your customers are interested in To do this, it is essential that you first be aware of your target group. Who are your potential customers? What are they looking for and what do they value? Do you prioritize environmental compatibility and high quality or should the products be, above all, inexpensive? 4. Formulate crisp USPs After all the analyses, considerations and collection of ideas, it's time to get down to business.


Choose three to five of the most important unique selling points and formulate India Car Owner Phone Number List them into coherent USPs. Attention : Despite your ambition to convince the user of your uniqueness, you should of course not overdo it. Lawyer Max-Lion Keller from the IT law firm points out the legal situation regarding advertising with unique selling points : “The more he [the advertiser; Note] if you want to advertise with factually verifiable statements, the stricter the legal requirements are for the admissibility of your advertising.” This means: You can't simply claim to be the most popular lawnmower delivery company in Germany, you also have to be able to prove this with customer numbers.




Where on the website is the best position for the USPs? The best position for your USPs is the header area : This way, users can see on all subpages what sets you apart from other online shops and what benefits you offer them. Conversion header with USPs The pet food manufacturer Josera highlights in the conversion header what benefits customers get when they place an order. Since many users first go to the homepage to get their bearings, you shouldn't be stingy with your special features here either: Tourism provider FTI names its unique selling points The tour operator FTI highlights its unique selling points on the homepage.