Think of digital advertising as an investment,

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About building awareness of your brand or business, educating potential customers about your products or services, and converting those potential customers into new customers and repeat buyers. When advertising on Snapchat, we always recommend launching and maintaining a general awareness-focused campaign, with limited targeting. Having a more broadly targeted campaign consistently collects a wider range of impressions, which can help you interpret how Snapchat users interact, respond, and interact with your brand or business. Once you've run ads on Snapchat, you can start to

understand how customers interact with your ads and how to take them from engagement to purchase. Retargeting is the easiest way to move potential customers from awareness to consideration, and finally to the purchasing stage of the buying Phone Number Data journey. Running reengagement campaigns is the best way to get the most out of your digital ad spend on any advertising platform. All this said, marketing can always be boiled down to a simple conversion funnel, with awareness campaigns that gather as much exposure as possible, consideration campaigns that help educate and engage a



potential buyer, and conversion campaigns created to make the sale.  not a cost One of the most effective ways to market your small business is to invest in digital advertising, why digital It's easy to get started, and relatively inexpensive to test. Advertising digitally gives all businesses the ability to improve online campaigns over time, and spend their advertising budget in the most effective way possible. Additionally, digital advertising allows you to test your creative approach, business messaging, and more to find the winning combination for your business. In short, digital marketing is a great way for small businesses to reach as many potential customers as possible in a fast and cost-effective way. On Snapchat, you can start using mobile ads for just $ per day. With Snapchat Ads.